marketing
How to do more with less
Friday, July 27th, 2007
Do you catch yourself saying “I’m busy” often ?
I do. Sometimes, I set targets at the beginning of the day on what I want to accomplish for the day. However, as I get through the day, I find my attention distracted by numerous things unrelated to my targets.
An afternoon on a precious weekend can get burnt away quickly just by sitting in front of the computer, surfing mindlessly site after site. The visual stimulation of the internet world is easy to make one think that he has done much intellectual activity. But at the end of the afternoon, what has he gained, truly ?
On one of these afternoons, I came across this article by Willie Crawford on how he manages to get it all done. I think they are good tips, especially these ones which I find pretty useful.
5) Specific times for most routine tasks
6) Set time limits for many tasks.
9) Only “touch” each email once… if possible. When you open
an email, decide right then and there what needs to be done
with it and take care of it.10) Learn to say no…
11) See each project through to completion before starting
the next… Pick a project to focus on, and then work on ONLY that project
for an allocated amount of time, or until completion.14) Finally, know the value of your time. Perhaps the simplest
way to “value” your time is to set an income goal for yourself.
Ultimately, good mental discipline and self-control are the keys to personal effectiveness.
For the full article, click here
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How to unleash your creativity
Saturday, December 23rd, 2006
We all have tremendous creativity within us. In fact, we are born creative and spontaneous - just look at kids and you see how many crazy ways they can think up just to get what they want. A kid laughs, talks and behaves spontaneously as he wishes without feeling any inhibition or caring about “should-do’s” and “should-not-do’s” like adults.
As we grow older, we are tainted by social programming and lose the creativity and spontaneity that belongs to us all. How do we reclaim and rediscover our inborn genius ?
Firstly, you have to immerse yourself totally in your area of interest. Secondly, you have to read as widely as possible on all other topics which are not within your area of interest.
I learnt this from Jay Abraham, one of the top marketing gurus in the States. I heard him speak at a seminar and was impressed. He was focused and intense, apparently in a state of flow. Although he claimed that he suffers from attention deficit, I guess it was meant to be a joke. If you have experienced “flow”, you will know that it is a highly focused state of mind. The person is so focused on the topic at hand that he will sometimes forget the less important things. It is the state of optimum performance where one immerses totally in the topic. Most people don’t experience flow, because their minds are often scattered and distracted.
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